Marketing plan

The marketing plan is an operational document that defines a company's marketing strategy and product expansion. The marketing plan details the awareness and public relations campaigns that will be conducted over a period, including how the company will measure the impact of these initiatives.

Marketing plan functions and criteria include:

• Market research to support pricing decisions and new market inputs,
• personalized messages targeting specific demographics and geographies,
• Choosing the platform to promote your products and services: digital, radio, online, trade magazines, and a mix of platforms for each campaign,
• Metrics that measure the results of marketing efforts and their reporting timelines.

Why is a marketing plan important to you?

• Marketing plans are essential for your company because they will help you better understand and reach your audience.
• A marketing plan will help your company grow, develop and stay ahead of the competition.
• It will also assist you in strategic planning and financial budgeting.
• A marketing plan will help guide your marketing efforts each year.
• Always ensure that the marketing strategy you use aligns with the goals and plans you have prepared for the business.
• Define and review the marketing mix in the eight elements: product, price, place, promotion, people, process, physical evidence, and performance.
• The marketing plan will contain a detailed budget for the funds and resources required to carry out the activities described in the marketing plan.
• The marketing plan promotes a review and analysis of the marketing environment, including market research, customer needs assessment, competitor analysis, PEST analysis, new business trends, and ongoing environmental scanning.
• A marketing plan coherently integrates business functions - particularly sales, production, finance, human resources, and marketing.

The main components in the marketing plan

• Market Research
• Target Market
• Market Competition
• Mission Statement
• Vision Statement
• Market Strategies
• Pricing, Positioning, and Branding
• Budget
• Marketing Goals
• Monitor the Results
• Marketing Metrics & Key Performance Indicators (KPIs)
• SWOT Analysis
• Tracking Guidelines
• Contingency Plan

Reasons to make a marketing plan with us: -

• At International Business Gates, financial experts and analysts will analyze your company's current situation and prepare a marketing study for your company.
• Develop your company's status with the possibility of expansion and development.
• The possibility of modification and preparation for meetings with the client at any time to discuss what has been accomplished.
• Meet all customer requirements at any time to ensure their satisfaction.
• Nothing quite satisfies like round-the-clock assistance. We are always open all week. Our customer assistance team works all the time to make sure they handle all customer issues.
• Our prices are designed to meet all customer needs, regardless of the size of the marketing study and customer requirements. The price is flexible, with the possibility of paying in two or more installments if the project size is large.
• We establish direct communication to understand all requirements clearly and use several means of communication, such as internal chat for orders, WhatsApp, and Messenger.